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Volkswagen AG

—– versatile — up-to-date — high-quality —–

#TAKEPART

The new VW TV stu­dio goes online. We are buil­ding the new inter­nal press and strea­ming cent­re in the form of a TV stu­dio on an area of 400 m² in the Werk­fo­rum in Wolfsburg.

Location

VW plant
Wolfsburg 

Power

TV Stu­dio

Size

400 m²

Year

2021

Concept

SMART MINDS GmbH

Performance

Volks­wa­gen starts with 400 m² live strea­ming power on the fac­to­ry pre­mi­ses in Wolfs­burg. We imple­men­ted the indi­vi­du­al back­drop and fur­ni­tu­re con­s­truc­tion as well as the sam­pling and test set­ups with agen­cy and cus­to­mer. Varia­ble use and imme­dia­te­ly rea­dy for broadcasting.

Our actions

We manu­fac­tu­re the flo­or plat­form with inte­gra­ted turn­ta­ble and bar­ri­er-free access. The back­ground is desi­gned by various light walls with clam­ped gra­phics. The rota­ting peri­act walls pre­sent a dif­fe­rent sur­face depen­ding on the ang­le of rota­ti­on. The dyna­mic free-form slat wall, made of solid oak wood and acrylic glass, deli­mits the pre­sen­ta­ti­on area with playful ease. Ano­ther high­light are the val­ley coun­ters. Inte­gra­ted DMX-con­trol­led light­ing tech­no­lo­gy enables indi­vi­du­al illu­mi­na­ti­on of the elements. 

Skilful­ly staged — that’s live. 

What else?