Privacy policy

1. data protection at a glance

General information

The fol­lowing noti­ces pro­vi­de a simp­le over­view of what hap­pens to your per­so­nal data when you visit this web­site. Per­so­nal data is any data by which you can be per­so­nal­ly iden­ti­fied. For detail­ed infor­ma­ti­on on the sub­ject of data pro­tec­tion, plea­se refer to our pri­va­cy poli­cy lis­ted below this text.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data pro­ces­sing on this web­site is car­ri­ed out by the web­site ope­ra­tor. You can find the con­ta­ct details of the web­site ope­ra­tor in the sec­tion “Infor­ma­ti­on about the respon­si­ble par­ty” in this data pro­tec­tion declaration.

How do we collect your data?

On the one hand, your data is collec­ted when you pro­vi­de it to us. This can be, for examp­le, data that you enter in a con­ta­ct form.

Other data is collec­ted auto­ma­ti­cal­ly or after your con­sent when you visit the web­site by our IT sys­tems. This is main­ly tech­ni­cal data (e.g. inter­net brow­ser, ope­ra­ting sys­tem or time of page view). The collec­tion of this data takes place auto­ma­ti­cal­ly as soon as you enter this website.

What do we use your data for?

Part of the data is collec­ted to ensu­re error-free pro­vi­si­on of the web­site. Other data may be used to ana­ly­se your user behaviour.

What rights do you have regarding your data?

You have the right at any time to recei­ve infor­ma­ti­on free of char­ge about the ori­gin, reci­pi­ent and pur­po­se of your stored per­so­nal data. You also have a right to request the cor­rec­tion or dele­ti­on of this data. If you have given your con­sent to data pro­ces­sing, you can revo­ke this con­sent at any time for the future. You also have the right to request the restric­tion of the pro­ces­sing of your per­so­nal data under cer­tain cir­cum­s­tan­ces. Fur­ther­mo­re, you have the right to lodge a com­p­laint with the com­pe­tent super­vi­so­ry authority.

You can con­ta­ct us at any time with regard to this and other ques­ti­ons on the sub­ject of data protection.

Third-party analytics and tools

When visi­t­ing this web­site, your sur­fing beha­viour can be sta­tis­ti­cal­ly eva­lua­ted. This is done main­ly with so-cal­led ana­ly­sis programs.

Detail­ed infor­ma­ti­on on the­se ana­ly­sis pro­grams can be found in the fol­lowing data pro­tec­tion declaration.

2 General information and mandatory information

Data protection

The ope­ra­tors of the­se pages take the pro­tec­tion of your per­so­nal data very serious­ly. We tre­at your per­so­nal data con­fi­den­ti­al­ly and in accordance with the sta­tu­to­ry data pro­tec­tion regu­la­ti­ons and this data pro­tec­tion declaration.

When you use this web­site, various per­so­nal data are collec­ted. Per­so­nal data is data that can be used to iden­ti­fy you per­so­nal­ly. This pri­va­cy poli­cy exp­lains what data we collect and what we use it for. It also exp­lains how and for what pur­po­se this is done.

We would like to point out that data trans­mis­si­on on the Inter­net (e.g. com­mu­ni­ca­ti­on by e‑mail) can have secu­ri­ty gaps. Com­ple­te pro­tec­tion of data against access by third par­ties is not possible.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data con­trol­ler for this web­site is:

maede­bach adver­ti­sing gmbh
Hees­feld 12
38112 Bruns­wick

Pho­ne: +49 531 37088 0
Email: info@maedebach.de

The con­trol­ler is the natu­ral or legal per­son who alo­ne or joint­ly with others deter­mi­nes the pur­po­ses and means of the pro­ces­sing of per­so­nal data (e.g. names, e‑mail addres­ses, etc.).

Archiving period

Unless a more spe­ci­fic sto­rage peri­od has been sta­ted wit­hin this pri­va­cy poli­cy, your per­so­nal data will remain with us until the pur­po­se for the data pro­ces­sing no lon­ger app­lies. If you assert a legi­ti­ma­te request for dele­ti­on or revo­ke your con­sent to data pro­ces­sing, your data will be dele­ted unless we have other legal­ly per­mis­si­ble rea­sons for sto­ring your per­so­nal data (e.g. reten­ti­on peri­ods under tax or com­mer­cial law); in the lat­ter case, the data will be dele­ted once the­se rea­sons no lon­ger apply.

Information on data transfer to the USA and other non-EU countries

Among other things, we use tools from com­pa­nies based in the USA or other third coun­tries that are not secu­re under data pro­tec­tion law. If the­se tools are acti­ve, your per­so­nal data may be trans­fer­red to the­se third coun­tries and pro­ces­sed the­re. We would like to point out that no level of data pro­tec­tion com­pa­ra­ble to that in the EU can be gua­ran­te­ed in the­se coun­tries. For examp­le, US com­pa­nies are obli­ged to hand over per­so­nal data to secu­ri­ty aut­ho­ri­ties without you as the data sub­ject being able to take legal action against this. It can the­re­fo­re not be ruled out that US aut­ho­ri­ties (e.g. intel­li­gence ser­vices) pro­cess, eva­lua­te and per­ma­nent­ly store your data loca­ted on US ser­vers for moni­to­ring pur­po­ses. We have no influ­ence on the­se pro­ces­sing activities.

Revocation of your consent to the processing of data

Many data pro­ces­sing ope­ra­ti­ons are only pos­si­ble with your express con­sent. You can revo­ke an alrea­dy given con­sent at any time. The lega­li­ty of the data pro­ces­sing car­ri­ed out until the revo­ca­ti­on remains unaf­fec­ted by the revocation.

Right to object to the collection of data in specific cases and to direct marketing (Art. 21 DSGVO)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21 (1) DSGVO).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 DSGVO).

Right of appeal to the competent supervisory authority

In the event of breaches of the GDPR, data sub­jects shall have a right of appeal to a super­vi­so­ry aut­ho­ri­ty, in par­ti­cu­lar in the Mem­ber Sta­te of their habi­tu­al resi­dence, their place of work or the place of the alle­ged bre­ach. The right of appeal is without pre­ju­di­ce to any other admi­nis­tra­ti­ve or judi­cial remedy.

Right to data portability

You have the right to have data that we pro­cess auto­ma­ti­cal­ly on the basis of your con­sent or in ful­film­ent of a con­tract han­ded over to you or to a third par­ty in a com­mon, machi­ne-read­a­ble for­mat. If you request the direct trans­fer of the data to ano­t­her con­trol­ler, this will only be done inso­far as it is tech­ni­cal­ly feasible.

SSL and/or TLS encryption

This site uses SSL or TLS encryp­ti­on for secu­ri­ty rea­sons and to pro­tect the trans­mis­si­on of con­fi­den­ti­al con­tent, such as orders or enqui­ries that you send to us as the site ope­ra­tor. You can reco­gni­se an encryp­ted con­nec­tion by the fact that the address line of the brow­ser chan­ges from “http://” to “https://” and by the lock sym­bol in your brow­ser line.

If SSL or TLS encryp­ti­on is acti­va­ted, the data you trans­mit to us can­not be read by third parties.

Information about, rectification and eradication of data

Wit­hin the frame­work of the app­li­ca­ble legal pro­vi­si­ons, you have the right at any time to free infor­ma­ti­on about your stored per­so­nal data, its ori­gin and reci­pi­ent and the pur­po­se of data pro­ces­sing and, if app­li­ca­ble, a right to cor­rec­tion or dele­ti­on of this data. For this as well as for fur­ther ques­ti­ons on the sub­ject of per­so­nal data, you can con­ta­ct us at any time.

Right to demand processing restrictions

You have the right to request the restric­tion of the pro­ces­sing of your per­so­nal data. For this pur­po­se, you can con­ta­ct us at any time. The right to restric­tion of pro­ces­sing exists in the fol­lowing cases:

  • If you dis­pu­te the accu­ra­cy of your per­so­nal data stored by us, we usual­ly need time to veri­fy this. For the dura­ti­on of the review, you have the right to request the restric­tion of the pro­ces­sing of your per­so­nal data.
  • If the pro­ces­sing of your per­so­nal data was/is unlaw­ful, you may request the restric­tion of data pro­ces­sing ins­tead of erasure.
  • If we no lon­ger need your per­so­nal data, but you need it to exer­cise, defend or enfor­ce legal claims, you have the right to request restric­tion of the pro­ces­sing of your per­so­nal data ins­tead of deletion.
  • If you have lod­ged an objec­tion pur­suant to Art. 21 (1) DSGVO, a balan­cing of your and our inte­rests must be car­ri­ed out. As long as it has not yet been deter­mi­ned who­se inte­rests pre­vail, you have the right to request the restric­tion of the pro­ces­sing of your per­so­nal data.

If you have restric­ted the pro­ces­sing of your per­so­nal data, such data may — apart from being stored — only be pro­ces­sed with your con­sent or for the asser­ti­on, exer­cise or defence of legal claims or for the pro­tec­tion of the rights of ano­t­her natu­ral or legal per­son or for rea­sons of important public inte­rest of the Euro­pean Uni­on or a Mem­ber State.

3. Recording of data on this website

Cookies

Our inter­net pages use so-cal­led “coo­kies”. Coo­kies are small text files and do not cau­se any dama­ge to your ter­mi­nal device. They are stored eit­her tem­pora­ri­ly for the dura­ti­on of a ses­si­on (ses­si­on coo­kies) or per­ma­nent­ly (per­ma­nent coo­kies) on your end device. Ses­si­on coo­kies are auto­ma­ti­cal­ly dele­ted at the end of your visit. Per­ma­nent coo­kies remain stored on your end device until you dele­te them yourself or until they are auto­ma­ti­cal­ly dele­ted by your web browser.

In some cases, coo­kies from third-par­ty com­pa­nies may also be stored on your ter­mi­nal device when you enter our site (third-par­ty coo­kies). The­se enab­le us or you to use cer­tain ser­vices of the third-par­ty com­pa­ny (e.g. coo­kies for pro­ces­sing pay­ment services).

Coo­kies have various func­tions. Many coo­kies are tech­ni­cal­ly necessa­ry, as cer­tain web­site func­tions would not work without them (e.g. the shop­ping cart func­tion or the dis­play of vide­os). Other coo­kies are used to eva­lua­te user beha­viour or to dis­play advertising.

Coo­kies that are requi­red to car­ry out the elec­tro­nic com­mu­ni­ca­ti­on pro­cess (necessa­ry coo­kies) or to pro­vi­de cer­tain func­tions that you have reques­ted (func­tio­n­al coo­kies, e.g. for the shop­ping cart func­tion) or to opti­mi­se the web­site (e.g. coo­kies to mea­su­re the web audi­ence) are stored on the basis of Art. 6 (1) lit. f DSGVO, unless ano­t­her legal basis is spe­ci­fied. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in sto­ring coo­kies for the tech­ni­cal­ly error-free and opti­mi­zed pro­vi­si­on of its ser­vices. Inso­far as con­sent to the sto­rage of coo­kies has been reques­ted, the sto­rage of the coo­kies in ques­ti­on is based exclu­si­ve­ly on this con­sent (Art. 6 para. 1 lit. a DSGVO); con­sent can be revo­ked at any time.

You can set your brow­ser so that you are infor­med about the set­ting of coo­kies and only allow coo­kies in indi­vi­du­al cases, exclu­de the accep­t­ance of coo­kies for cer­tain cases or gene­ral­ly and acti­va­te the auto­ma­tic dele­ti­on of coo­kies when clo­sing the brow­ser. If you deac­ti­va­te coo­kies, the func­tio­n­a­li­ty of this web­site may be limited.

If coo­kies are used by third par­ties or for ana­ly­sis pur­po­ses, we will inform you sepa­r­ate­ly wit­hin the frame­work of this data pro­tec­tion decla­ra­ti­on and, if necessa­ry, request your consent.

Cookie consent with Usercentrics

This web­site uses the coo­kie con­sent tech­no­lo­gy of User­centrics to obtain your con­sent to the sto­rage of cer­tain coo­kies on your ter­mi­nal device or to the use of cer­tain tech­no­lo­gies and to docu­ment this in accordance with data pro­tec­tion law. The pro­vi­der of this tech­no­lo­gy is User­centrics GmbH, Rosen­tal 4, 80331 Munich, Ger­ma­ny, web­site: https://usercentrics.com/ (her­ein­af­ter “User­centrics”).

When you enter our web­site, the fol­lowing per­so­nal data is trans­fer­red to Usercentrics:

  • Your consent(s) or the revo­ca­ti­on of your consent(s)
  • your IP address
  • Infor­ma­ti­on about your browser
  • Infor­ma­ti­on about your ter­mi­nal device
  • Time of your visit to the website

Fur­ther­mo­re, User­centrics stores a coo­kie in your brow­ser in order to be able to assign the con­sent given to you or its revo­ca­ti­on. The data collec­ted in this way is stored until you request us to dele­te it, dele­te the User­centrics coo­kie yourself or the pur­po­se for sto­ring the data no lon­ger app­lies. Man­da­to­ry legal sto­rage obli­ga­ti­ons remain unaffected.

User­centrics is used to obtain the legal­ly requi­red con­sent for the use of cer­tain tech­no­lo­gies. The legal basis for this is Art. 6 para. 1 lit. c DSGVO.

Contract data processing agreement

We have con­clu­ded an order pro­ces­sing con­tract with User­centrics. This is a con­tract requi­red by data pro­tec­tion law, which ensu­res that User­centrics only pro­ces­ses the per­so­nal data of our web­site visi­tors accord­ing to our inst­ruc­tions and in com­pli­an­ce with the DSGVO.

Server log files

The pro­vi­der of the pages auto­ma­ti­cal­ly collects and stores infor­ma­ti­on in so-cal­led ser­ver log files, which your brow­ser auto­ma­ti­cal­ly trans­mits to us. The­se are:

  • Brow­ser type and brow­ser version
  • ope­ra­ting sys­tem used
  • refer­rer URL
  • Host name of the acces­sing computer
  • Time of the ser­ver request
  • IP address

This data is not mer­ged with other data sources.

The collec­tion of this data is based on Art. 6 para. 1 lit. f DSGVO. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the tech­ni­cal­ly error-free pre­sen­ta­ti­on and opti­mi­sa­ti­on of his web­site — for this pur­po­se, the ser­ver log files must be collected.

Contact form

If you send us enqui­ries via the con­ta­ct form, your details from the enqui­ry form, inclu­ding the con­ta­ct details you pro­vi­de the­re, will be stored by us for the pur­po­se of pro­ces­sing the enqui­ry and in the event of fol­low-up ques­ti­ons. We do not pass on this data without your consent.

The pro­ces­sing of this data is based on Art. 6 (1) lit. b DSGVO if your request is rela­ted to the per­for­mance of a con­tract or is necessa­ry for the imple­men­ta­ti­on of pre-con­trac­tu­al mea­su­res. In all other cases, the pro­ces­sing is based on our legi­ti­ma­te inte­rest in the effec­ti­ve pro­ces­sing of the requests addres­sed to us (Art. 6 (1) (f) DSGVO) or on your con­sent (Art. 6 (1) (a) DSGVO) if this has been requested.

The data you enter in the con­ta­ct form will remain with us until you request us to dele­te it, revo­ke your con­sent to store it or the pur­po­se for sto­ring the data no lon­ger app­lies (e.g. after we have com­ple­ted pro­ces­sing your request). Man­da­to­ry legal pro­vi­si­ons — in par­ti­cu­lar reten­ti­on peri­ods — remain unaffected.

Inquiry by e‑mail, telephone or fax

If you con­ta­ct us by e‑mail, tele­pho­ne or fax, your enqui­ry inclu­ding all per­so­nal data ari­sing from it (name, enqui­ry) will be stored and pro­ces­sed by us for the pur­po­se of pro­ces­sing your request. We will not pass on this data without your consent.

The pro­ces­sing of this data is based on Art. 6 (1) lit. b DSGVO if your request is rela­ted to the per­for­mance of a con­tract or is necessa­ry for the imple­men­ta­ti­on of pre-con­trac­tu­al mea­su­res. In all other cases, the pro­ces­sing is based on our legi­ti­ma­te inte­rest in the effec­ti­ve pro­ces­sing of the requests addres­sed to us (Art. 6 (1) (f) DSGVO) or on your con­sent (Art. 6 (1) (a) DSGVO) if this has been requested.

The data you send to us via con­ta­ct requests will remain with us until you request us to dele­te it, revo­ke your con­sent to store it or the pur­po­se for sto­ring the data no lon­ger app­lies (e.g. after pro­ces­sing your request has been com­ple­ted). Man­da­to­ry sta­tu­to­ry pro­vi­si­ons — in par­ti­cu­lar sta­tu­to­ry reten­ti­on peri­ods — remain unaffected.

4. Analysis tools and advertising

Google Tag Manager

We use the Goog­le Tag Mana­ger. The pro­vi­der is Goog­le Ire­land Limi­ted, Gor­don House, Bar­row Street, Dub­lin 4, Ireland.

The Goog­le Tag Mana­ger is a tool with the help of which we can inte­gra­te tracking or sta­tis­ti­cal tools and other tech­no­lo­gies on our web­site. The Goog­le Tag Mana­ger its­elf does not crea­te user pro­files, does not store coo­kies and does not per­form any inde­pen­dent ana­ly­ses. It only ser­ves to mana­ge and play out the tools inte­gra­ted via it. Howe­ver, the Goog­le Tag Mana­ger collects your IP address, which may also be trans­mit­ted to Google’s parent com­pa­ny in the United States.

The use of the Goog­le Tag Mana­ger is based on Art. 6 (1) lit. f DSGVO. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in a fast and uncom­pli­ca­ted inte­gra­ti­on and manage­ment of various tools on his web­site. If a cor­re­spon­ding con­sent has been reques­ted, the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a DSGVO; the con­sent can be revo­ked at any time.

Google Analytics

This web­site uses func­tions of the web ana­ly­sis ser­vice Goog­le Ana­ly­tics. The pro­vi­der is Goog­le Ire­land Limi­ted (“Goog­le”), Gor­don House, Bar­row Street, Dub­lin 4, Ireland.

Goog­le Ana­ly­tics enab­les the web­site ope­ra­tor to ana­ly­se the beha­viour of web­site visi­tors. In doing so, the web­site ope­ra­tor recei­ves various usa­ge data, such as page views, dura­ti­on of visit, ope­ra­ting sys­tems used and ori­gin of the user. This data may be com­bi­ned by Goog­le into a pro­fi­le that is assi­gned to the respec­ti­ve user or their end device.

Goog­le Ana­ly­tics uses tech­no­lo­gies that enab­le the reco­gni­ti­on of the user for the pur­po­se of ana­ly­sing user beha­viour (e.g. coo­kies or device fin­ger­prin­ting). The infor­ma­ti­on collec­ted by Goog­le about the use of this web­site is usual­ly trans­fer­red to a Goog­le ser­ver in the USA and stored there.

The use of this ana­ly­sis tool is based on Art. 6 para. 1 lit. f DSGVO. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in ana­ly­sing user beha­viour in order to opti­mi­se both its web­site and its adver­ti­sing. If a cor­re­spon­ding con­sent has been reques­ted (e.g. con­sent to store coo­kies), the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a DSGVO; the con­sent can be revo­ked at any time.

Data trans­fer to the USA is based on the stan­dard con­trac­tu­al clau­ses of the EU Com­mis­si­on. You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

We have acti­va­ted the IP anony­miz­a­ti­on func­tion on this web­site. This means that your IP address is shor­ten­ed by Goog­le wit­hin mem­ber sta­tes of the Euro­pean Uni­on or in other con­trac­ting sta­tes of the Agree­ment on the Euro­pean Eco­no­mic Area befo­re being trans­mit­ted to the USA. Only in excep­tio­nal cases will the full IP address be trans­mit­ted to a Goog­le ser­ver in the USA and shor­ten­ed the­re. On behalf of the ope­ra­tor of this web­site, Goog­le will use this infor­ma­ti­on for the pur­po­se of eva­lua­ting your use of the web­site, com­pi­ling reports on web­site acti­vi­ty and pro­vi­ding other ser­vices rela­ting to web­site acti­vi­ty and inter­net usa­ge to the web­site ope­ra­tor. The IP address trans­mit­ted by your brow­ser as part of Goog­le Ana­ly­tics will not be mer­ged with other Goog­le data.

Browser plug-in

You can pre­vent the collec­tion and pro­ces­sing of your data by Goog­le by down­loading and instal­ling the brow­ser plugin avail­ab­le at the fol­lowing link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more infor­ma­ti­on on how Goog­le Ana­ly­tics hand­les user data, plea­se see Google’s pri­va­cy poli­cy: https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have con­clu­ded an order pro­ces­sing con­tract with Goog­le and ful­ly imple­ment the strict requi­re­ments of the Ger­man data pro­tec­tion aut­ho­ri­ties when using Goog­le Analytics.

Archiving period

Data stored by Goog­le at user and event level that is lin­ked to coo­kies, user iden­ti­fiers (e.g. User ID) or adver­ti­sing IDs (e.g. Dou­ble­Click coo­kies, Android adver­ti­sing ID) is anony­mi­sed or dele­ted after 14 mon­ths. Details on this can be found under the fol­lowing link: https://support.google.com/analytics/answer/7667196?hl=en

Google Ads

The web­site ope­ra­tor uses Goog­le Ads. Goog­le Ads is an online adver­ti­sing pro­gram of Goog­le Ire­land Limi­ted (“Goog­le”), Gor­don House, Bar­row Street, Dub­lin 4, Ireland.

Goog­le Ads enab­les us to dis­play adver­ti­se­ments in the Goog­le search engi­ne or on third-par­ty web­sites when the user enters cer­tain search terms on Goog­le (key­word tar­ge­ting). Fur­ther­mo­re, tar­ge­ted adver­ti­se­ments can be play­ed on the basis of the user data avail­ab­le at Goog­le (e.g. loca­ti­on data and inte­rests) (tar­get group tar­ge­ting). As the web­site ope­ra­tor, we can eva­lua­te this data quan­ti­ta­tively by ana­ly­sing, for examp­le, which search terms have led to the dis­play of our adver­ti­se­ments and how many adver­ti­se­ments have led to cor­re­spon­ding clicks.

The use of Goog­le Ads is based on Art. 6 (1) lit. f DSGVO. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in mar­ke­ting his ser­vice pro­ducts as effec­tively as possible.

Data trans­fer to the USA is based on the stan­dard con­trac­tu­al clau­ses of the EU Com­mis­si­on. You can find details here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Conversion-Tracking

This web­site uses Goog­le Con­ver­si­on Tracking. The pro­vi­der is Goog­le Ire­land Limi­ted (“Goog­le”), Gor­don House, Bar­row Street, Dub­lin 4, Ireland.

With the help of Goog­le con­ver­si­on tracking, Goog­le and we can reco­gni­ze whe­ther the user has per­for­med cer­tain actions. For examp­le, we can eva­lua­te which but­tons on our web­site were cli­cked how often and which pro­ducts were view­ed or purcha­sed par­ti­cu­lar­ly fre­quent­ly. This infor­ma­ti­on is used to crea­te con­ver­si­on sta­tis­tics. We learn the total num­ber of users who cli­cked on our ads and what actions they took. We do not recei­ve any infor­ma­ti­on with which we can per­so­nal­ly iden­ti­fy the user. Goog­le its­elf uses coo­kies or com­pa­ra­ble reco­gni­ti­on tech­no­lo­gies for identification.

The use of Goog­le con­ver­si­on tracking is based on Art. 6 (1) lit. f DSGVO. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in ana­ly­sing user beha­viour in order to opti­mi­se both its web­site and its adver­ti­sing. If a cor­re­spon­ding con­sent has been reques­ted (e.g. con­sent to the sto­rage of coo­kies), the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a DSGVO; the con­sent can be revo­ked at any time.

You can find more infor­ma­ti­on about Goog­le con­ver­si­on tracking in Google’s pri­va­cy poli­cy: https://policies.google.com/privacy?hl=en.

5. plugins and tools

Google Web Fonts

This site uses so-cal­led web fonts pro­vi­ded by Goog­le for the uni­form dis­play of fonts. When you call up a page, your brow­ser loads the requi­red web fonts into its brow­ser cache in order to dis­play texts and fonts correctly.

For this pur­po­se, the brow­ser you use must con­nect to Google’s ser­vers. Through this, Goog­le obtains know­ledge that this web­site was acces­sed via your IP address. The use of Goog­le Web­Fonts is based on Art. 6 para. 1 lit. f DSGVO. The web­site ope­ra­tor has a legi­ti­ma­te inte­rest in the uni­form pre­sen­ta­ti­on of the typeface on his web­site. If a cor­re­spon­ding con­sent has been reques­ted (e.g. con­sent to the sto­rage of coo­kies), the pro­ces­sing is car­ri­ed out exclu­si­ve­ly on the basis of Art. 6 para. 1 lit. a DSGVO; the con­sent can be revo­ked at any time.

If your brow­ser does not sup­port web fonts, a default font will be used by your computer.

You can find more infor­ma­ti­on about Goog­le Web Fonts at https://developers.google.com/fonts/faq and in Google’s pri­va­cy poli­cy: https://policies.google.com/privacy?hl=en.